Kiran Rafiq, Najia Rahim, Zafar Saied Saify, Hiba Arshad, Anoushia Alvi, Naureen Baloch.
Customer Satisfaction, a Tool for Improving Health Care Services: An Approach to Customer in Pharmacy Settings.
Ann Jinnah Sindh Med Uni Jan ;1(1):15-7.

Background: Pharmacy area is an important part of healthcare system, where the pharmacists interact with patient and try to provide services to the best of there ability. The goal is to maximize positive health care outcome and improve patients' quality of life with minimum risk. For this purpose there are versatile, retail drug stores and hospital pharmacies, however the quality of this facility vary according to the socioeconomic behavior and circumstances. Objective: The aim of present study is to examine the proportion and quality of healthcare facilities that are being provided in different areas of Karachi and to determine the level of satisfaction of customer about the attitude and level of literacy of the drug seller or occasionally Pharmacist. Method: A survey was conducted among the customer at different pharmacy settings of multiple areas of Karachi. The population covered was 200 customer and they were asked to answer a 10-point questionnaire. Descriptive statistics on sample characteristics was calculated and response was summarized as percentage of positive or negative. Conclusion: The study showed that the populous city needs to develop more pharmacies to fulfill the demand of customer and to hire literate persons. Consequently this has become a challenge for pharmacy practice to fulfill the needs of the community by concentrating on customer dealing and skill of pharmacy staff accordingly. Key words: Pharmacy, Pharmacist, Customer, Healthcare, Socioeconomic.

PakMediNet -Pakistan's largest Database of Pakistani Medical Journals - http://www.pakmedinet.com