Sarfraz Masih, Laila Gulzar.
Nurses` Self Perception about their Public Image in a Metropolitan City, Karachi.
J Dow Uni Health Sci Jan ;10(2):70-4.

Objective: The purpose of the study was to explore and describe the diploma- prepared nurses’ self perception about their public image in a metropolitan city of Karachi, Pakistan. Study Design: This study was conducted through cross-sectional quantitative design. Materials & Methods: A convenience sample of 281 diploma- prepared nurses’ from four public and private hospitals was selected. Data were collected using the standardized Porter Nursing Image Scale, and a self developed demographic tool. Result: The perception of their public image was ranked positive by the participants but differed in degree by the three components of the tool. Conclusion: Efforts to understand and enhance the image of the nursing profession are associated with improved job satisfaction, better quality patient care, and improved retention leading to cost effective organizational nursing management.

PakMediNet -Pakistan's largest Database of Pakistani Medical Journals - http://www.pakmedinet.com